Privacy Policy

1. Introduction

WhatsNextUp ("we", "us", "our") operates the website whatsnextup.com and the WhatsNextUp platform ("Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use our Service.

2. Information We Collect

2.1 Personal Information

When you register for an account, we collect:

• Name and email address (via Google Sign-In or email registration)
• Profile picture (if provided via Google account)
• Payment information (processed securely by Razorpay — we never store card details)

2.2 Usage Data

We automatically collect certain information when you use our Service:

• Your preferences, interests, and goals (as shared with our AI tools)
• Interaction data with AI tools (to personalize recommendations)
• Device information (browser type, operating system)
• IP address and approximate location
• Usage patterns and feature interactions

2.3 Cookies

We use essential cookies and local storage for authentication, session management, and remembering your preferences. We do not use third-party tracking cookies for advertising.

3. How We Use Your Information

We use the information we collect to:

• Provide and maintain our Service
• Personalize AI recommendations based on your preferences and goals
• Process subscription payments securely via Razorpay
• Send you important service updates and notifications
• Improve our AI algorithms and Service quality
• Provide customer support
• Detect, prevent, and address technical issues or abuse

4. Data Storage & Security

• Authentication: We use Firebase Authentication (by Google) for secure login and identity management.
• Database: Your data is stored in Google Cloud Firestore with industry-standard encryption at rest and in transit.
• Payments: All payment information is processed by Razorpay, which is PCI-DSS Level 1 compliant. We never store, process, or have access to your card numbers, UPI IDs, or bank account details.
• Encryption: All data transmission is encrypted using TLS/SSL (HTTPS).

5. Data Sharing & Third Parties

We do NOT sell your personal data to anyone.

We share data only with:

• Razorpay — for payment processing only
• Google Firebase — for authentication and data storage
• Google Cloud Platform — for hosting our backend services
• AI Service Providers — anonymized interaction data to improve AI model quality (no personal identifiers shared)

We may also disclose your information if required by law, regulation, or legal process.

6. Your Rights

You have the right to:

• Access your personal data we hold
• Correct inaccurate personal information
• Delete your account and associated data
• Export your data in a portable format
• Opt out of marketing communications

To exercise any of these rights, contact us at contact@whatsnextup.com.

7. Data Retention

We retain your personal data for as long as your account is active or as needed to provide our Service. If you delete your account, we will delete your personal data within 30 days, except where we are required to retain it for legal, tax, or audit purposes.

Payment records may be retained for up to 7 years as required by Indian tax law.

8. Children's Privacy

Our Service is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If we discover we have collected data from a minor, we will delete it promptly.

9. Data Location

Our Service is hosted on Google Cloud Platform. Your data may be processed in data centers located outside India. We ensure that adequate safeguards are in place in compliance with applicable data protection laws, including the Information Technology Act, 2000 and IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy, contact us at: